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Practical Taxes Can Help with your Business Consulting Needs

Business-Consultant-300x129As an entrepreneur, you have a thousand different thoughts going through your head at any given moment. You are busy with all of the logistics of getting your idea from idea stage, to seeing the results of your labor. What you would rather not get bogged down with are the details of getting all of the business “stuff” in order. That is where an accountant in Billings, Montana, can help you. If you are trying to figure out business planning on your own, you are likely wasting your time.

What is Business Consulting?

Business consulting takes on a number of different components. Primarily, however, it entails getting your business set up with the proper structure so that you can maximize your tax liability. For instance, if you have a small business where you are the only employee, then you will likely want to set your business up as an LLC. However, if you have some partners, and you think you will be growing much bigger in the near future, you would want to look at getting set up as an S Corp. With so many different structures available, why waste your time figuring them out? Instead, A+ Accounting and Consulting can do that for you.

But even after you determine your business structure, there is much more to it. You have to file the appropriate paperwork with the city. And you have to file with the state. You then have to wait until you get your employer tax ID number. All the while you are losing precious hours that you could be pouring into your work and prepping your business to succeed. Let an accountant take care of the business planning side for you, while you focus on what you do best.

There is even more than just planning out the tax structure of your business that an accountant can help you with. When it comes to running an effective and lasting business, you need advice throughout the course of your career. You will need to understand whether it is better to write off the entire cost of a vehicle, or take the standard mileage deduction. You will need to know if spending thousands of dollars on marketing is a better use of your money than spending it on updating equipment. Your business consultant can help you figure out everything.

Besides all of that, your accountant will be able to file your taxes appropriately when the time comes.

Practical Taxes is a full service accounting firm in Billings, Montana. Everything from basic accountant services, to business consulting, to bank reconciliation; we can do it all. Get in touch today to find out more about how we can help your business grow!  Give us a call at 406-894-2090 to learn more.

When to Hire an Accountant

If you don’t want to waste hours of your time on your taxes, hiring an accountant is the way to go. Likewise, if you have a complicated tax return, you will want to hire an accountant. If you have tax questions that you need answered, or if you want to get a larger refund than you could get on your own, then using a professional is the way to go.

The Home Office Deduction

Work from Home? A Home Office Deduction is for you.

Home-office-deduction-300x200If you work from home, or use part of your home for your business, you can decrease your tax burden by claiming home office deductions. To be able to deduct home office costs, the IRS requires that the use of part of your home is done regularly and exclusively for business purposes in order to claim the home office deduction.

Need to know more about this method of offsetting taxes? Practical Taxes, your choice for affordable tax preparation in Billings, has the answers.

 

What is a Home Office?

If you are self-employed or a business owner, one of the following should be true about the “business side” of your home:

– It is your principal or main place of business

– It is a place where you deal with customers, clients, or patients on a regular basis, as part of your normal business routine

– It is a separate structure that is not attached to your house (ex. garage, studio) but used solely for your business, and never for personal activities

– It is used to provide day care services for children, the elderly, or handicapped individuals, and meets corresponding local and state licensing requirements.

– It is used as a storage area for inventory or products that you sell in relation to your business, and your home is your only place of business.

If you are an employee, home office deductions can be claimed if you meet the home office requirements as a business owner (mentioned above) and:

– You work from home not for your own convenience, but for your employer’s convenience (ex. your employer does not have his/her own headquarters so you have no choice but to provide your own work space)

– You do not rent the office part of your home to your employer and use it to accomplish your tasks as an employee (in other words, you do not get to receive rent income for doing office work in your own home)

What Expenses are Considered Home Office Expenses?

Direct expenses – These are the costs incurred to maintain your business space such as painting the walls, or treating the windows for privacy and security reasons. Direct expenses are fully deductible.

Indirect expensesIndirect expenses are the costs incurred for maintaining your entire home such as rent, mortgage payments, real estate taxes, utility bills, general repairs, cleaning services, trash collection fees, security services, homeowner’s association fees, and depreciation. Only a percentage of indirect expenses is deductible based on its proportion to your entire home. Take note that only those costs which benefit your entire home and affect your business space in some way will count as an indirect expense. For example, if you are paying for a cable bill, and you do not have a TV with cable in your business space because it is irrelevant to your business and the cable is strictly for personal enjoyment, then you can’t include your cable bill as an indirect expense. In other words, money you spend specifically for personal benefit (ex. installing a jacuzzi in your bathroom) can never count as a home office deduction. The IRS is also very specific about excluding lawn service payment from being counted as an indirect expense.

How to Claim Home Office Deductions

Regular method. With the regular method, home office deductions will depend on the percentage of your home that is used for your business. To illustrate, if your business space takes up 25% of your house, you can deduct 25% of your expenses. This method is a bit more complicated and time-consuming because of all the records and documents you would need to support your claim.

Simplified option. With the simplified option, home office deduction will be computed by multiplying your office area (in terms of square feet) by $5.00. The maximum allowable area is 300 square feet for a maximum home office deduction of up to $1,500.00. Simple enough as it is, the trade-off for selecting this method over the regular method is the maximum cap it has. If you know for a fact that your deductions are way above $1,500.00, this method will not be beneficial for you.

Practical Taxes can Help

Here at Practical Taxes in Billings, we know that working from home is a great benefit. We also know that working from home can present some unique challenges. But most importantly, we know that you get a good tax deduction when you use your home for business purposes.

If you are unsure of how to do your taxes this year since you have started working from home, don’t panic! We can prepare your taxes so that you receive the biggest refund possible using the home office deduction.

Give us a call at 406-894-2050 to get started.

 

Why You Should Invest In Your Web Presence

Your Web Presence is Important

Web-Presence-300x212Do you know of anyone who doesn’t turn to the Internet to look for information about a product or service that he/she is interested in? No? And that’s precisely why online presence is now an essential part of having a successful business. You do want your business to grow, right? By not being online, you are missing out on so many benefits. Practical Taxes, your best choice for an accountant in Billings, lists out 6 of the most compelling ones that should spur you to action, in case you are still unconvinced or half-hearted about investing in your web presence.

 

Visibility

More and more customers are going online to search for solutions to their problems or needs. When they type their query into the search engine, there’s no chance of you showing up if you do not have a website. So stop being invisible and do what you can to make sure you show up on the front page of that search results list.

Accessibility

With a website and strong web presence, your business becomes accessible to all people from all walks of life, in any part of the world, at any time during the day, because the Internet never sleeps. If you have an online store, as soon as a potential customer makes the decision to buy your product, he/she can immediately place his/her order. Which means better sales potential for you because you are able to immediately meet the customer’s urge or impulse to buy, in contrast to just having a physical store which is restricted to specific operating hours.

Trust and Credibility

By having a well-maintained website, you establish a permanent venue where customers can check out all kinds of information about your business — your background, your mission, the products and services you are offering, reviews about your business, your interactions with other customers, and all other activities you engage in. If you have a blog, it can serve as a reference for what your brand stands for, what you support, and what is important to you. And if you have social media accounts, you get to connect to your customers on a more personal level and further your web presence. Projecting a positive image on your website and your social media accounts makes you more credible in the eyes of customers, making them trust you more easily, and therefore, more likely to avail of your offers, as well as leave good feedback for you.

Wider audience

Because anyone who has Internet connection can find out about your business, having a website and overall web presence will exponentially increase your reach not only locally, but globally too. So instead of just relying on those who physically visit your store, you now have the ability to tap a much broader customer base. And with the power of social media, you can reach so many more!

Effective marketing tool

Many people like to take their time before finally making a purchasing decision. Having a website that provides detailed descriptions about your products and services allows you to address the needs of these types of buyers who would prefer to check out information on their own rather than deal with an aggressive salesperson. Plus, marketing through your website is significantly less costly compared to traditional advertising. Letting people know about your new offers and promotions is also much, much faster when done online.

Better customer service

One of the most important sections that your website should have is an FAQ section. This way, consumers will have a quick way to get answers to the most common questions and issues related to your offers, without having to do anything else but browse through the available information. If they happen to have unusual or deeper concerns, having a “Contact Us” section can help them get in touch with you easily. And the sooner you get back to them, the better chances you will have of making a new sale, as well as keeping your existing customers happy.

Practical Taxes helps Businesses Succeed

By providing full accounting services, Practical Taxes can relieve some of your stress as a business owner. We offer tax preparation, payroll, and more. Give us a call at 406-894-2050 to schedule your time to learn what we can do for your business.

Practical Taxes serves the Billings, Montana area. We specialize in offering affordable accounting services for businesses and individuals.

 

Should I Keep A Budget?

Is it Important to Keep a Budget?

Budget-300x200Anyone who has money to spend should, at some point, learn how to set a budget. At the very least, a budget will give you some kind of direction — a plan to follow so that you’ll have enough money to pay for the things you need, and hopefully, for the things you want. Everyone has goals, right? And in terms of financial goals, it is practically impossible to achieve what you are aiming for if you do not have a budget.

If you still need a bit of convincing to start one, Practical Taxes, your affordable accountant in Billings, lays out 4 of the most important reasons.

 

Control Spending and Avoid Debt

Before the age of credit cards, it was much easier to live within one’s means. It’s quite simple, you have to make sure that you spend just enough so you can pay for everything you need, or else you might end up having nothing to eat, having your utilities disconnected, or having to be thrown out from your apartment because you can’t pay for rent. Now that there’s plastic money, however, responsible spending has become more of a challenge, rather than what used to be a norm. It’s just become so easy to have your credit card swiped, and promise to pay for it later. There’s hope, though. Even if you have access to both cash and credit card, with a set budget, it will still be possible to manage your finances and make sure that you know just how much you can spend each month — with savings to spare, and without having to go into debt.

Set Short-Term Goals; Achieve Long-Term Goals

Keeping a budget will give you a clearer picture of where you are, and where you are going. If you have short term goals, it’s only logical that you should have long term goals too. How else could you give something up if you aren’t looking forward to something better in the future? So you might feel bad that you can’t have that new laptop or that divine-looking dress you know would look absolutely gorgeous on you. But if you remind yourself that it’s a small sacrifice you’re making so that you can buy that new car you’ve been saving up for, then it will be probably be that much easier to keep your money in your pocket and walk out of that store.

Be Prepared for Emergencies, and Retirement

If you don’t keep a budget, it will be that much harder to practice what financial experts have been recommending, is to pay yourself first, before paying others. Essentially, you should make savings part of your budget, and not an afterthought. This way, you’ll have what you need to deal with the unexpected (emergencies), as well as the expected (retirement).

Develop Discipline

One of the primary purposes of having a budget is for you to keep track of how much you are spending, and what you are spending for. If you don’t set a budget, there won’t be anything stopping you from eating out for every meal, buying all those clothes and shoes that catch your eye, going out for a drink every night, and just spend, spend, spend. But, if you are aware and mindful of where your money should go and where you want it to go, you will learn when to say “yes”, when to delay and say “some other time”, when to say “it’s time for a change”, and when to say with conviction — “definitely not!”

Practical Taxes Helps you Keep a Budget

A budget is not something you get right the first time. Changes are always happening and you need to be able to adjust accordingly. Remember that a budget is something to guide you after all, not restrict you from actually having a life. So while you’re working your butt to pay for all those bills, don’t forget to keep your eye on the prize and assure yourself that though the journey might be hard, reaching your destination will make it worth your while.

Let Practical Taxes prepare your taxes this year. We can help save you money, and get a larger refund than you thought possible. This means that you can bolster your emergency fund and not have to worry about breaking your budget if something unexpected happens.  Call 406-894-2050 today to schedule an appointment.

Best Accountant in Billings

How to Find the Best Accountant in Billings

Are you looking for the best accountant in Billings? Then you don’t have to look any further. Practical Taxes is your trusted accounting expert, and we want you as a client for life. Here is a look at why we believe we can surpass all of your expectations.

Practical Taxes Saves You Money

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When it comes time to do your taxes, you have a lot of options. Many people will choose to work with an accountant so that they don’t have to worry about anything. However, accountants can tend to get pretty expensive.

To combat those high rates, there are big national firms that offer tax preparation services. These firms are in business about 3 or 4 months out of the year, and only charge slightly less than an accountant that is available all year round.

To compete against those national firms, there are some seasonal accountants in Billings. They offer affordable tax preparation, but they tend to make a lot of mistakes. They refresh their accounting skills every January, prepare dozens of returns for the next few months, and then move on to a different job for the remainder of the year.

Here at Practical Taxes, we believe that everyone should be able to afford an accountant. We also believe that your accountant should be available if you have questions outside of tax season.

We are the best accountant in Billings because we offer affordable tax preparation, by a trained accountant, that is available all year round.

Practical Taxes Saves you Time

There are a lot of people that choose to do their own taxes. Now if your taxes are simple, such as you only have a single W2 and you claim the standard deduction, then your taxes won’t take that long to do yourself. But most people don’t fall into that category.

Instead, people will use tax preparation software and spend a number of hours on their taxes. In the end they wonder if they did them correctly, spend at least 4 hours, and have a small refund to show for it.

Here at Practical Taxes, we want you to spend time with your friends, family, and doing things that you love. Don’t waste even an hour on doing your own taxes. Just make an appointment, have a professional accountant prepare your return, and be done with it.

We are the best accountant in Billings because we offer affordable tax preparation, by a trained accountant, that saves you a lot of time.

Practical Taxes Gets you More

Everyone wants the biggest tax refund possible. There are some accountants that will cut corners and fudge the numbers to help you get a bigger refund. We are not that kind of accounting firm. We will help you get the largest tax refund available to you legally.

When you do your own taxes, you might miss out on some credits and deductions. We do continuing education courses all year round so that we don’t miss those. In the end, your tax refund is bigger than if you were to do your own taxes.

Practical Taxes is the best accountant in Billings because we offer affordable tax preparation, by a trained accountant, that can get you a bigger refund than you can on your own.

Let us Prove we are the Best Accountant in Billings

We can tell you everything in the world. Now let us prove it! Have Practical Taxes prepare your tax return this year, and we will show you how we blow the competition away.

You save money.

You save time.

You get more back.

With our three promises, you will leave happy. Come see as at 2201 Grand Ave. in Billings, MT.

We Top the List of Billings Accountants

When it comes time to do your taxes, we know that you have choices. Here at Practical Taxes we have three goals in mind:

You save money using Practical Taxes

You save time using Practical Taxes

You get more using Practical Taxes

As we seek to provide you with the best service possible, we also seek to shoot to the top of the list of Billings accountants. Through excellent customer service, top notch tax preparation, and fast responses, we believe that we can be number one in the Billings community.

 

List of Billings Accountants

If you were to try to put all of the accountants in Billings into a list, you would see some distinct categories come up.

The Seasonal Firms – These are mostly the big nationwide companies. They open their doors in early January, and by the end of April they are nowhere to be found. They offer fast tax preparation, and they are usually pretty competitively priced. The problems arise when you can’t get a hold of anyone outside of the regular tax season.

The CPA’s – Many accountants continue their education and earn their Certified Public Accountant (CPA) certification. This opens them up to a larger variety of services beyond tax preparation. If that is what you need, we recommend checking out Kevin King & Company. CPA’s are great at their jobs, but if all you need is tax preparation, then a CPA is probably more expensive than what you need.

The Accountants – The bulk of the list of Billings accountants is made up of those who are accountants. The majority of their seasonal work is to help with tax preparation, but they also can perform other services like bookkeeping, payroll services, and the like. Here at Practical Taxes, we know accounting.

Here at Practical Taxes, we offer a more personalize service than the seasonal firms (generally at a lower price), a more affordable tax preparation service than a CPA can offer, and we believe our customer service is the best in the industry. Here is how we top the list of Billings accountants.

Our Customer Service Goals

The bottom line is that we aren’t happy unless you are happy. And for most people, that sounds like a bunch of buzzwords. Here’s what it means for you.

You are looking for the most affordable way to do your taxes. You have probably read our blog post on how an accountant saves you time, money, and can often get you a larger refund. Now you are here and you wonder why you should choose Practical Taxes for your needs.

You are looking for customized service. If you go to a seasonal accounting office, you get run through a template. While templates are great for the business owner, they speed things up dramatically, they irritate the customer. You don’t want to be a number; you want attention to your details.

You are looking to save time. You know that you could spend less out of pocket if you do your own taxes. But you also know that you will waste a ton of your time. Practical Taxes won’t waste your time when you come in to have your taxes prepared.

You want a big refund. While we can’t artificially inflate numbers, we can find the best deductions that fit your situation. There are no guarantees that we can find things that other accountants won’t find, but we do know the tax laws and we do know how to make sure you are maximizing your credits and deductions.

You want someone you can trust. We can throw numbers and figures at you all day long. When it comes down to it, you want to find a Billings accountant that you can trust with your personal information. We consider our client’s taxes as important as our own. We will keep your private life private.

When all is said and done, we meet the criteria for topping the list of Billings accountants.

  • → You can trust us with your personal information
  • → You can afford our tax preparation services
  • → You will get the biggest refund possible
  • → You will save time and money

Let Practical Taxes Help with your Finances

Practical Taxes understands finances. We can help you with your tax preparation needs, and provide advice along the way.

If you are a business owner, we offer even more services to help lighten your load. Our payroll services can save you multiple hours every month, and our bookkeeping services can keep you worry free knowing that your taxes are in good hands.

When it comes time for you to do your 2015 taxes, don’t waste your time doing them yourself; don’t waste your money on a high priced accountant; and don’t let worry take over by using a seasonal accountant. Come to Practical Taxes, the firm that’s at the top of the list of Billings accountants.

 

We are Your Billings Accountant

Guerilla-Marketing-300x200Tax season begins soon. And that means people across the country will frantically be trying to find the best deal on preparing their taxes. Some will do them the long way, by filling out a 1040. Others will turn to one of the many software programs available. And some will enlist the help of a Billings accountant.

Those who do their taxes on their own are usually trying to save money. Accountants in Billings can be expensive. However, they don’t have to be. We want to be your Billings accountant, and we have positioned ourselves to make sure we can prepare your taxes at the lowest cost possible.

In the end, you are better off using an accountant for tax preparation than learning how to do your own taxes. Here’s why.

An Accountant can get a Bigger Tax Refund

When you use an accountant to help you prepare your taxes, you generally receive a larger tax refund than if you were to do your own taxes. This isn’t guaranteed, but it is often the case. Here’s how your Billings accountant can help you get a bigger tax refund.

Let’s suppose you are doing your own taxes. During 2015 you took some college classes, and you know that you can claim one of the education credits. Good start, but which do you claim? The American Opportunity Credit? The Hope Credit? The Lifetime Learning Credit? You can’t claim more than one, so you have to make sure to claim the one that is going to maximize your refund.

Doing your taxes on your own might end up with you choosing the wrong credit. Sure you’ll get some money back, but you could have received MORE money back. When you use an accountant, they will crunch the numbers and make sure that you are getting the most back that you possibly could.

When it’s a choice between three credits, all of which you know about, it isn’t quite as hard to maximize your tax refund. But what if there are deductions available that you didn’t even know about? There are plenty of those deductions around, and having a Billings accountant, especially one that you have worked with for a while and he or she knows your situation, will help you deduct the most from your income that is legally allowed.

The end result is that if you do your own taxes, your refund is often smaller than if you were to let an accountant do your taxes for you.

An Accountant can Save you Time

Preparing a tax return takes time. It all comes down to who spends that time: you, or your accountant in Billings, MT. Let’s look at the time spent doing taxes in various ways.

Taxes by Form – Most people won’t do their taxes by filling out a form 1040. It’s simply too confusing, and with all of the software programs out there, why spend the extra time? There are some who still do. In fact, we know of former accounting students who went on to pursue different careers that do their taxes the long way every year because it’s a bit of nostalgia for them. If it’s a hobby, then spend as much time on your taxes as you want. If it’s not, then you are spending as much as 8 hours doing your taxes by hand in order to save a little bit of money.

Taxes by Software – Companies like Tax Act and TurboTax know that people are not going to sit down and do their taxes by hand. They also know that most people don’t want to spend money on an accountant. For a long time there was this middle ground. People had to spend the money, or spend the time. Tax preparation software filled that gap. They offer low cost software that helps you prepare your own taxes, but you don’t have to spend the high costs on an accountant. It still takes time though. Plugging in all of your data can take about 4 hours.

Taxes by Accountant – You alternative to filling out the forms or plugging numbers into the software program is to have an accountant handle your taxes. There are a couple of ways you can do this. If you are in Billings, you can swing by the Practical Taxes office and drop off your tax documents. Or, you can make an appointment and sit down with an accountant in order to have your taxes prepared (this gives you the opportunity to talk to the accountant and make sure everything is in order). Alternatively, you can send in your documents electronically. This is great for those that are out of town. Sign up with an account on ePractical Taxes, and you don’t even have to leave the house! The time using an accountant 5 to 60 minutes.

Your choices have a wide range. Those who do their taxes the long way by hand can spend 8 or more hours. Those who choose to have a Billings accountant do the work for them spend essentially no time on their taxes.

An Accountant can Ultimately Save you Money

The idea that you save money with an accountant is counter intuitive for most people. They think that an accountant charges far more than using a tax software or doing their taxes by hand. But there are several factors that come into play here.

Doing Taxes by Hand – Using our example above, doing your taxes by hand takes about 8 hours. Let’s suppose you value your time at $25 per hour; you are spending $200 to do your own taxes. And let’s suppose that using an accountant can get you a refund that is $200 larger than if you do your own taxes. The end result: doing taxes by hand doesn’t appear to cost you anything, but in reality it costs $400.

Doing Taxes with Software – Again using our example above. If you use a tax software you can likely buy the software for $25. You then spend 4 hours ($100 worth of time) to complete your own tax return. But you don’t maximize your refund, so you end up with $200 less than if you used a Billings accountant. The end result: you spend $25 out of pocket, $100 in time, and $200 in a lower return. A total of $325.

Using an Accountant – Let’s suppose you upload everything to ePractical Taxes. Your time commitment is essentially nothing. Your Billings accountant prepares your taxes for $125. The end result: you spend $125 out of pocket, nothing in time, and get more back. A total of negative $75 spent.

Naturally your situation will vary depending on how much time you spend, how big your refund is, how much you miss, and how much you would otherwise spend on an accountant. But for many people, using an accountant in Billings, MT would result in a net gain of $75, as opposed to spending $400 doing it the “cheapest” way possible.

An Accountant is Always Here

If you do your own taxes by hand, you rely only on yourself. You can Google some answers, but for the most part you are your only resource.

If you use a tax software, there is a help section and an online forum where you can ask questions (other users will do their best to answer). But you have to spend extra in order to have access to an accountant that can actually answer your questions (the right way).

If you use an accountant in Billings, your accountant is always here. If you have questions during the preparation period, your accountant can answer.   If you have questions in June, the accountant will be there. If you have questions that come up, no matter what the month is, an accountant will be there. The same can’t be said for online tax programs, or even the big national tax preparers that are in business 3 months out of the year.

An Accountant does more than Tax Preparation

Most people don’t need to worry about much more than having their taxes prepared. As employees they have taxes deducted from their wages all year long. When tax season comes along, they file a return, and they’re done with taxes until next year.

But there are some that need ongoing services. Business owners have payroll and quarterly taxes that need to be filed. Those who are wealthy have estate issues, trusts, and other money problems that need to be solved on an ongoing basis.

Your Billings accountant can help solve all of those issues for you. Don’t waste your time writing paychecks, let Practical Taxes help. Don’t worry about whether you are filing on time; let Practical Taxes do it all for you.

You focus on running (and growing) your business, we focus on taking care of the finances.

Practical Taxes is your Choice as a Billings Accountant

We know you have choices. And we strive to provide exemplary customer service. In the end you get an accountant preparing your taxes, you save money, you save time, and you have an advocate for all of your financial needs.

Want to learn more about how we will be the best accountant in Billings to handle your needs? Feel free to give us a call at 406-894-2050.

Word of Mouth Advertising

Networking-300x127Word of mouth refers to the spread of messages from one person to another. It can be done through face-to-face interactions, through mobile phones, through the Internet and other media channels like TV and radio. Particularly when it is done voluntarily without any kind of payment involved, word of mouth advertising is very powerful because you are putting your reputation on the line by making a recommendation.

To generate word of mouth advertising and maximize its benefits, follow these 6 tips from your Billings, Montana accountant:

Respond Immediately to Word of Mouth Advertising

Whether it’s positive feedback or negative feedback, it is important to respond promptly. If it’s a simple thank you for a great product or great service provided, a simple welcome or acknowledgement will be sufficient. And when it’s anything negative, responding with urgency is even more crucial because it gives a customer the feeling of being valued. Sometimes, what started out as a disastrous encounter can be transformed to an amazingly memorable one, if you just take the time and exert sincere effort to set things right and turn a disappointed customer to a happy patron (who is likely to refer you to more people).

Have Social Media Presence

Let’s face it. The influence of social media has been going strong for some time (Facebook has been around for over a decade), and it doesn’t take a genius to see that knowing how to capitalize on this will be a big promotional help for any type of business. People talk on social media all the time so make sure you have accounts on the most popular channels like Facebook, Twitter, and LinkedIn. Know what your customers are talking about and make it an effort to interact with them. Connect with them on a more personal level and talking about you with their friends, family, and other associates will come naturally. Word of mouth advertising spreads quickly on social media; especially through customer service watchdog groups.

Be Honest

Marketing has a tendency of exaggerating the positive and undermining the negative. While this is generally a given, it is still important to set limitations so customer expectations can be managed more effectively. When a question about your service or product is asked, answer truthfully. If you lie and it results in some kind of injury, illness or damage, the situation will be that much harder to address and might even result in major losses. Keep in mind that even if you might not have been able to sell your product at that instant because it really isn’t what the customer needs, he/she will remember your honesty and possibly tell other potential customers about your business.

Share Positive Feedback

You’ve been working hard to provide a great product and exceptional service. When customers take the time to write about how pleased they are about your business and express appreciation for your efforts, isn’t it only fitting that you take pride in what you accomplished? Don’t be coy about it. When you receive positive reviews, proudly display them on your website and your social media pages. Especially now that most consumers tend to rely on reviews before deciding on making a purchase or availing of services, testimonials from satisfied customers boost interest in your products and encourage others to give your business a try. Of course, never ever forget to thank your customers for such inspiring feedback.

Provide Incentives

When waiting for customers to talk about your product is taking a bit too long, it’s time you give them a little push. This can be done by providing incentives. For example, you can give coupons or discounts to customers who leave reviews, or those who refer their friends. The best word of mouth advertising is done because people love your service or product, but sometimes they need a gentle reminder (in the form of a gift card).

Aim for Personalized Service

It is not uncommon for customers to remember the service provided even more than the actual product purchased. When a customer makes a special request, rather than look at it as an inconvenience, it should be regarded as an opportunity to exceed, and not just satisfy expectations. He/she will surely be pleased that you went out of your way to provide what he/she was asking for, and telling other people about the great experience will be a strong likelihood. Plus, you will have gained a loyal customer for sure.

Practical Taxes is here to Help

When you have your word of mouth advertising down just right, your business is going to explode with growth. All that growth will mean that you don’t have time for things like preparing your own taxes, and doing your own payroll. You focus on your business, and let us focus on the mundane accounting details.

Practical Taxes provides tax preparation and accounting services to the Billings, Montana area.

4 Important Concepts to Grow your Business

Grow-your-business-300x235If your business has been bringing in steady profit for a while, it is no doubt time to start thinking about how to step up and take things to the next level. Similar with what you probably went through during the startup stage, growing your business will likewise require the same, if not an even higher degree of planning and research to make sure that your business moves forward in the right direction. Consider these 4 simple concepts to help grow your business.

 

Product and Service Diversification

No company can remain successful without regularly coming up with new and innovative products and services. Change has always been a constant factor and people are always looking for something new. This implies continuous research and development so the company can readily adapt to the changing needs of the market and the times. New products mean more sales from existing customers, plus additional sales from new customers.

Physical Expansion

Eventually, staying in just one location can result in market saturation. When you have the means, expansion should be the next logical move. By expanding, you will be able to penetrate new markets and build a new customer base. It can be as simple as opening a new store in a different location, or something as ambitious as going from local to global. Whatever the case may be, expansion can make your business soar to new heights as there will always be new markets to conquer. Just make sure that you have done your part in studying the market that you intend to bring your business to so you can achieve maximum gain at minimum risk.

Build Your Online Presence

The Internet has become an integral part of our everyday lives and it is useless to fight it. As the fixation on social media and online shopping continues to intensify, businesses should capitalize by building and maintaining a strong online presence. This does not simply mean that you should have your own web store where consumers can buy your products conveniently from their own homes. Equally important is having accounts on popular social media channels like Facebook, Twitter, Instagram, and LinkedIn. Through your social media accounts, you can be all business-like by regularly providing updates about company offerings and events. At the same time, you can also interact with your customers for a more personalized relationship. Using online resources will help grow your business much further than ignoring them.

Reciprocation

As information exchange has become relatively faster and easier, it has become more critical than ever to ensure that you are able to take care of your customers and make them feel how important it is for you to keep them happy and satisfied. Instead of allocating a big chunk of your marketing funds for the usual ads and promotions, why not give back to your customers? To further strengthen their loyalty to your brand, try rewarding them with gifts like being entitled to discounts, rebates, or other exclusive offers simply by referring new customers to you. It’s a win-win deal. As your loyal customers, you already know how much they believe in your brand so referring their friends will come naturally to them. Being given special treats for doing so will just be like a bonus for them.

Practical Taxes can Help Grow Your Business

As your business grows, you will become busier and busier. We can alleviate some of those growing pains by taking things off your plate. We offer tax preparation services, which will free up hours of your time, and we offer payroll services, which will free up even more hours of your time.

If you want to take your business to the next level, get in touch with us and we can help you grow.

Practical Taxes is a full service accounting firm in Billings, MT. We love helping small businesses grow and succeed.