Every business needs to get their name out there. Without visibility you don’t have clients. Without clients you don’t have an income. Without an income, well why are you even in business in the first place? The business world is constantly changing. And you need to stay on top of things or else you will be left with nothing but Yellow Pages ads in a world where Google search engine rankings are all that anyone cares about. If you want to maintain a viable player in your field, follow these tips set forth by your accountant in Billings, MT.
Becoming More Visible as a Business
There are a number of different ways to spread your name around. They are more than just advertising, and you can’t just pick one. You need to keep at the top of your game across multiple methods. Here are a few that have great success.
Google – There are two ways to get to the top of Google. You can pay for an AdWords campaign to put your website at the top of the list when people search for specific keywords. Most of the time people skip right by these ads. The alternative is to organically build your site to be search engine optimized. This includes a lot of content, and some other SEO techniques.
Pay Per Click – You need exposure. One way to do that is to set up a pay-per-click ad campaign targeting local site. Your local news sites will host your ad, but you only ever pay if someone actually clicks on your ad. This drives traffic to you website, and hopefully results in paying clients. You need a great website to convert those visitors to clients.
Media – Many businesses will benefit immensely from media advertising. This is printed ads in the paper, radio spots, TV commercials, and more. These ads are not for everyone, but they can benefit certain businesses immensely.
Networking – One word that many professionals hate is networking. But if you get into the right networking group, you will be rewarded greatly. For instance, Biz to Biz is a fantastic way to generate leads and pass referrals.
Partnering – Some businesses will benefit greatly by partnering with related businesses. For instance, if you are a graphic designer, you may benefit by partnering with a marketing company. You take your information to that company, and the next time they have overflow work, they push it your way. It’s a win-win for both of you.
Online Reviews –Something under-utilized, especially here in Billings, are Google reviews. Every time you have a satisfied customer, give them a card with your information and ask them to write a review for you on Google. You can offer small bribes such as a free coffee to a local kiosk to get a better response rate.
Outsourcing the Right Parts of your Business
Because you are a busy professional, you likely don’t want to take the time to make sure that your business is getting the right visibility. This is where it is important to outsource certain aspects. For instance, how many hours per month do you spend on payroll services? That is something your accountant in Billings, MT can do so you can focus on running your business. Outsourcing your marketing to the professionals is not only easier, but gets dramatically better results. A highly visible business is a profitable business. Where are you lacking?
Practical Taxes is a full service accounting firm in Billings, MT. If you need help with your bookkeeping, online payroll services, business consultation, or just simple tax preparation, we are here to help. Call us today at 406-894-2050 to learn more about how we can help you.